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Fox Sports en Espanol Grows Ratings, Teams up with Warner Bros. on Scholarships | Fox Sports en Espanol Grows Ratings, Teams up with Warner Bros. on Scholarships |
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BUSINESS WIRE --Continuing to prove its leadership role within the Hispanic sports television space, Fox Sports en Español announced its highest ratings of the year with the Copa Santander Libertadores semi-finals. The network made ratings history in Spanish-language television with Tuesday’s semi-final match between LDU Quito of Ecuador, and América of Mexico, which captured almost one million total viewers. Nearly 700,000 adult viewers 18-49 tuned-in (943,000 total audience), delivering a 3.1 national rating in this category. Consistent with the network’s appeal to the male Latino sports fan, the match out-delivered Telemundo and Telefutura, bolstering a 4.1 national average for males 18-49. “These results are further proof of the incredible relationship we share with our viewers,” commented Tom Maney, Senior Vice President of Advertising Sales for the network. “We continue to thrive in the ratings across all key audience segments by focusing on what Latino sports fans want, offering exclusive programming, and unique access to events that can only be seen here on Fox Sports en Español.” “We are clearly not only leading, but dominating the digital space online and on-air, by appealing, connecting, and engaging at a deeper level with consumers as we continue to offer them more exclusive sports content than any other network in Spanish-language television,” said Maney. “For our advertisers, this translates into a window of opportunity to tap into our loyal and growing consumer base.” In the last year alone, Fox Sports en Español added approximately 500,000 new Hispanic households, reaching more than 4.6 million Hispanic homes overall, and recorded a 7 percent increase in distribution across the top 10 Hispanic DMAs. The network is also positioned to capitalize on the growing shift of Hispanic marketing dollars towards cable, as cable audience share has grown from an 8 percent to a 12 percent share of total day, and in prime-time from 6.6 percent to a 10 percent for viewing adults 18-49. Fox Sports en Español plans to keep the momentum going in the second half of 2008, with many exciting upcoming events including the contests for young athletes: Dreams came true during the first pitch ceremony of the Los Angeles Dodgers and Cleveland Indians game, when Los Angeles Dodgers infielder Luis Maza, announced and presented the winners of the male and female 2008 Latino High School Student Athlete of the Year Scholarship, on behalf of Fox Sports en Español and Time Warner Cable. “We strongly believe in the power of sports to transform and improve lives; which is why we want to further empower outstanding students and congratulate their high-schools by presenting them with these awards,” stated Matt Grim, Director of Affiliate Sales and Marketing for Fox Sports en Español. One male and female recipient were selected out of a pool of hundreds of qualified applicants who excelled in their scholastic, athletic, and community achievements. Andrea Caldas of Hamilton High School, and Jesse Ramirez of Thomas Jefferson High School, accepted the awards during a moving ceremony. Each recipient will receive a $3,000 university scholarship, in addition to separate $2,000 donations from Fox Sports en Español and Time Warner Cable to the athletic departments of each of the winners' high schools to promote athletic development. The celebration continues for these young promising student-athletes after receiving an exclusive invitation from baseball legend and hall-of-famer, Tommy Lasorda. The students will spend an afternoon with him at Dodger stadium plus receive an all-expense-paid trip to Sacramento in the summer, to tour the capitol and meet with members of The California State Legislature. Stephen Pagano, Time Warner Cable West Region President added, “We are thrilled at Time Warner Cable to partner with Fox Sports in recognizing the commitment and efforts of these very talented student athletes. We also congratulate their high schools, who have significantly contributed to building a strong foundation for their future successes. “I am so grateful to Fox Sports en Español and Time Warner for this award, which will help me pursue both my scholastic and athletic dreams at UCLA," voiced scholarship recipient Andrea Caldas. “Receiving this award is not only an honor, but a responsibility, inspiring me to continue serving as a leader in my community. I want to thank Fox Sports en Español and Time Warner Cable for this recognition,” stated Jesse Ramirez. Fox Sports en Español and Time Warner Cable founded this initiative to recognize and celebrate those individuals who demonstrate dedication, perseverance and leadership in their scholastic, academic, and community endeavors. Andrea and Jesse were also invited to sit in the dugout during the 50th Annual Hollywood Stars softball game, whose line-up included more than 30 celebrities. Some of the celebrities that participated were: Christian Slater, David Arquette, Cristian de la Fuente, and Sean Astin.
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